Read our press release on new name and new brand.
For more information on our name change, see the Frequently Asked Questions (FAQs).
“The name Good Samaritan Project has served us well, but it’s neither reflective of those we serve today nor our mission. People are living longer with HIV/AIDS thanks to the advancement of medicine. However, they are facing new health challenges and their needs continue to evolve. Our new name, Thrive Health Connection, is an important step in our organization’s growth as we continue to connect those we serve with resources – healthcare-related and otherwise – so they can thrive!”
Our new brand better represents our plans for service expansion, plus our vision to be a leader in creating a healthy, thriving community. Additionally, it signifies:
“Our new name, Thrive Health Connection, embodies the spirit and hope with which we are making a difference in the lives of Kansas Citians affected by HIV.”
The process to develop the new name and brand involved representatives from all stakeholders, including customers, staff, community partners, volunteers, donors and board members. Thrive Health Connection was the best choice for our new name based on all input and market research and was well received and approved by our Board of Directors. It’s a good fit for the mission and vision of the organization and is forward focused. “Thrive” is positive and uplifting. It represents wellness, whole person care and the resources for thriving in life. “Thrive” is what those we serve can do in their lives—it’s an aspirational goal.
“Health Connection” clearly defines the role our organization serves as a provider, link to health services, referral base and as a connector to community and partner resources.
Our new tagline, “educate, empower, enrich,” represents the aims of our programs, what the client contributes, and the customers’ ownership of their own health and future. The “empower and enrich” are elevating and inspirational for the individuals and community we serve.
“Good Samaritan Project has long been a place where those living with HIV/AIDS could go for care without judgement. However, over time, medicine evolved allowing HIV+ people to live longer creating new challenges and needs. Thrive Health Connection now has an opportunity to provide the next generation of care for those it serves and be a leader, again, in our community.”
“Thrive” is the bold focal point of the new logo. The “V” icon is made up of two parts. The bottom part looks like a checkmark and could signify verification or a bold action. The top “V” form is respectful of GSP’s legacy. It’s symbolic of the former heart and hands icon representing compassion, care and belonging. It’s more modern with an actual bend upward to the future on the left side. The red/orange color is also indicative of a heart. The colors are vibrant, bold and purposefully neutral to represent inclusion. The red/orange is also a playful nod to the color of our building on Prospect Avenue.
“It is a critical time to rebrand. We need to expand our reach. There are so many individuals that can benefit from our services, if only they knew about them. Developing a brand that brings to life our mission and purpose is step one to positively impacting more people in our community and making it easier for them to find us.”
Our name and logo have changed, but our commitment to those individuals living with HIV/AIDS who have entrusted us to help care for them has not.
We will provide the same:
We are excited to share the news about our new name and logo. Over the next several months, we will update our materials to reflect the new brand. We will continue to honor the 35-year legacy of GSP this year and into next year.
We’re working on many exciting new programs, including onsite mental health services. We’re also looking ahead to mobile health services and an entrepreneurial venture to provide job training, a safe gathering place and a new stream of revenue.
The Thrive Health Connection name combined with the mark (icon or image) that represents the company logo are registered trademarks.
Thrive Health Connection permits its clients, community partners, funders, vendors, business partners and the media to use its name, logos, web pages, screenshots and other brand features only in limited circumstances and as specified through request in adherence to the provided Brand Guidelines. By using Thrive Health Connection’s mark or logo, you agree to adhere to these Guidelines. If you have a separate agreement with Thrive Health Connection that addresses use of the brand, that agreement shall govern your use of the Thrive Health Connection marks.
To request the Brand Guidelines and permission to use the Thrive Health Connection mark or logo, please contact Brian Williams in the Development Department (firstname.lastname@example.org) or call 816-778-0786.